This is an exciting time for BlackBerry users, as the BlackBerry application store is quickly approaching!   It looks like as of today, RIM has settled on the new name……BlackBerry App World.

If you own a BlackBerry and want updates on the status of App World, you’ll want to click here (after 10 EST later tonight) and sign up for automatic updates.

To all you developers out there, will you be building BlackBerry applications to sell in App World?